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Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.
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Editor's Picks
Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what...
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...
Content Advice
Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!
Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.
You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.
Technical SEO
Are technical SEO issues keeping your products from appearing in search results? Now is the time to tackle crawling, indexing, and schema issues so you can increase your organic traffic and make more sales.
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Reporting and Metrics
Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...
Search engines aren’t penalizing AI content; they’re penalizing bad content, regardless of who (or what) wrote it. The brands that thrive will be the ones that connect the dots between AI efficiency, human creativity, and audience value.
See how we translate our expertise into execution.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
All Resources
One isn’t enough — your marketing requires coordination across your channels. Here’s what you need to know about creating an integrated marketing campaign.
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By
Christina DiSomma
Choosing the right analytics tool can help you better monitor progress toward your marketing goals. Not sure which is right for your organization? Here’s what you need to know about Adobe Analytics vs. Google Analytics.
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By
Houston Barnett-Gearhart
Showcase what’s unique about each of your hotel locations and make it easier for travelers to connect and engage with your brand.
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By
Houston Barnett-Gearhart
Suffering from a low landing page conversion rate? While there’s no magic formula for getting website visitors to click where you want them to, landing page optimization practices can improve user engagement and encourage more conversions. Here’s what you need to know.
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By
Tania Brown
How do you find bad links to your site and fix them before they wreck your ranking? Read on to learn how to detect bad backlinks and what to do to fix them.
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By
Houston Barnett-Gearhart
The use of subdomains and how Google treats them remains a hot topic in the SEO world. If you’re debating whether to use subdomains but aren’t sure whether Google will index and rank the content you publish on them, read on.
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By
Houston Barnett-Gearhart
Your Google Business Profile provides an excellent opportunity to connect with local consumers. A compelling description that’s optimized for search can boost your chances of appearing in the local pack while encouraging searchers to give you a call, make a reservation, or ask for directions.
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By
Houston Barnett-Gearhart
Higher ed institutions face a crowded market place — plus you’re often targeting multiple demographics. How can you keep your ducks in a row to measure the effectiveness of your marketing efforts? Keep reading to uncover important metrics to monitor and track to gain insight into what’s working and what’s not.
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By
Christina DiSomma
With more and more businesses relying on AI tools to create content quickly, how can you stand out as a trustworthy source? E-E-A-T can provide a path forward.
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By
Houston Barnett-Gearhart
If you’ve inspected Google’s search engine results pages lately, you’ve probably noticed they look more crowded. New SERP features continue to take up extra real estate, reducing the number of organic links on page one. Here’s what you need to know about securing one of those highly visible spots.
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By
Houston Barnett-Gearhart
