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Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.
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Editor's Picks
Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what...
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...
Content Advice
Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!
Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.
You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.
Technical SEO
Are technical SEO issues keeping your products from appearing in search results? Now is the time to tackle crawling, indexing, and schema issues so you can increase your organic traffic and make more sales.
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Reporting and Metrics
Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...
Search engines aren’t penalizing AI content; they’re penalizing bad content, regardless of who (or what) wrote it. The brands that thrive will be the ones that connect the dots between AI efficiency, human creativity, and audience value.
See how we translate our expertise into execution.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
All Resources
Where your pages sit on search engine results pages can impact their click-through rates. Better search engine positioning can mean more relevant organic traffic and more sales. Here's what you need to know.
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By
Houston Barnett-Gearhart
Maximize the impact of your content by repurposing it into high-quality ebooks. Create unique conversion points while providing your target audience with the information they want. Here’s how.
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By
Tania Brown
Product sales lagging because your pages are sitting on page two of search results? SEO can help you surge past the competition so consumers can find you more easily. This easy-to-follow guide takes some of the guesswork out of search engine optimization so you can consistently rank well for critical terms. Let’s get started!
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By
Houston Barnett-Gearhart
Have duplicate content on your website? Use canonical tags and canonical URLS as part of your technical SEO best practices to protect and improve your Google search rankings.
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By
Houston Barnett-Gearhart
If you haven’t started exploring Google Analytics 4, now is the time. But never fear! Here’s a step-by-step walkthrough of the best GA4 reports to check your search performance. You might want to bookmark this post!
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By
Houston Barnett-Gearhart
Is your in-house marketing team tasked with SEO? Thinking of hiring an outside digital marketing agency to support your optimization efforts? If you’re torn between doing everything internally and outsourcing SEO, here’s what you need to know.
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By
Pete Tkachuk
If you’re gaining customers but not profits, it’s time to learn how to calculate customer lifetime value. A customer lifetime value calculation will help you allocate resources to generate the results you want for your bottom line. Plus, they’ll reveal the value of earning your customers’ trust and loyalty.
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By
Christina DiSomma
The content your brand publishes can have an outsized impact on search-first marketing strategy. Content works as a growth lever for an SEO strategy, allowing you to improve search visibility and drive additional traffic to your website.
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By
Tania Brown
Ecommerce category pages make online shopping easier — and they also represent an important ranking opportunity. Maximize organic search traffic to your category pages with these SEO tips.
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By
Houston Barnett-Gearhart
Want Google to feature your product listings? Like the look of rich snippets on SERPs? Product schema can improve your chances of winning coveted search result real estate. Here’s what you need to know.
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By
Houston Barnett-Gearhart
