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Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.
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Editor's Picks
Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what...
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...
Content Advice
Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!
Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.
You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.
Technical SEO
Are technical SEO issues keeping your products from appearing in search results? Now is the time to tackle crawling, indexing, and schema issues so you can increase your organic traffic and make more sales.
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Reporting and Metrics
Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...
Search engines aren’t penalizing AI content; they’re penalizing bad content, regardless of who (or what) wrote it. The brands that thrive will be the ones that connect the dots between AI efficiency, human creativity, and audience value.
See how we translate our expertise into execution.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
All Resources
Focused on hitting word counts in hopes of getting your content on page one? Calculating keyword density instead of focusing on what you’re adding to the conversation? It’s time to step back from outdated concepts and integrate information gain into your SEO content marketing process.
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By
Tania Brown
If you aren’t using AI tools to improve your writing, enhance your creation process, or maximize the effectiveness of your content marketing strategy, you’re giving the competition the advantage. Knowing when and how to use AI writing tools for SEO content creation can help you supercharge your SEO content strategy. Here’s how.
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By
Tania Brown
Managing a successful website migration means staying on top of details, deadlines and potential disasters, but it can be done! Read on to learn about the common pitfalls and find our SEO Migration Checklist.
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By
Houston Barnett-Gearhart
Are you thinking about bringing in a strategist to help you with SEO? You’ll need to learn how to add a user to Google Search Console. This step-by-step guide will show you how.
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By
Houston Barnett-Gearhart
No matter the size of your website, a thoughtful structure creates an intuitive and seamless user experience that both visitors and search engines will love. Keep reading for website architecture best practices and tips for creating a website architecture plan.
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By
Houston Barnett-Gearhart
Have you crafted great content that isn’t bringing in organic traffic? The problem could be your h1 tag. Learn header tag best practices and pick up some SEO tips to optimize your h1 tags for search.
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By
Houston Barnett-Gearhart
Unlock the full potential of your content with a solid strategy. Discover how to craft an SEO content plan that drives traffic, boosts engagement, and aligns with your business goals.
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By
Lesli White
Failing to capture your target keywords? Organic traffic not where you want it to be? Uncover the issues that could be holding you back with an SEO audit checklist. Learn more below.
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By
Houston Barnett-Gearhart
Conducting an SEO content audit can help you breathe new life into your pages, or make the tough decision to let go of what's not working. Think of it like taking your content's pulse to ensure it's healthy, thriving and meeting the needs of your audience. With this approach, you'll be able to fine-tune your content strategy and make it even more effective.
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By
Jack White
Building brand awareness is crucial for startups. But with tight marketing budgets, one crucial growth lever is often overlooked: content marketing.
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By
Tania Brown
