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Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.
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Editor's Picks
Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what...
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...
Content Advice
Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!
Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.
You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.
Technical SEO
Are technical SEO issues keeping your products from appearing in search results? Now is the time to tackle crawling, indexing, and schema issues so you can increase your organic traffic and make more sales.
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Reporting and Metrics
Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...
Search engines aren’t penalizing AI content; they’re penalizing bad content, regardless of who (or what) wrote it. The brands that thrive will be the ones that connect the dots between AI efficiency, human creativity, and audience value.
See how we translate our expertise into execution.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
All Resources
With a hyperfocus on E-E-A-T and helpful content, authorship is back in the spotlight. Does it matter whose byline is on a post? Here’s what we dug up on the topic.
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By
Houston Barnett-Gearhart
Think you need to remove your Google Business Profile listing? If you no longer want your business profile to appear in search results, here’s what you need to know about your options and what’s actually possible on Google Search and Google Maps.
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By
Houston Barnett-Gearhart
Too many businesses rely on paid ads and borrowed media to generate leads. Rather than supporting others’ platforms, transforming your site into a lead-generating machine powered by search can help you drive sales while boosting ROI.
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By
Christina DiSomma
Need to write landing pages and don’t know where to start? Use our template to create a high-converting landing page that addresses what your target audience cares about.
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By
Tania Brown
Think lean SEO could help you easily rank for important keywords? Running a lean company and plan to use the same tactics for your marketing? Read this first!
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By
Pete Tkachuk
Location pages can make it easier for potential customers to find your storefronts or services. Follow these best practices to improve your local search visibility and connect with more consumers nearby.
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By
Houston Barnett-Gearhart
Are you connecting with potential customers everywhere you operate? A comprehensive SEO strategy that focuses on each of your business locations can help increase your visibility in local searches and make it easier for local customers to find you. Read on to learn more.
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By
Houston Barnett-Gearhart
Not sure how to get started with building local links? With some creative thinking and some stick-to-itiveness, you can establish relationships within your community to make it happen. Here are 14 ways you can build local links and supercharge off-page SEO strategy.
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By
Houston Barnett-Gearhart
Is SGE making you rethink your content strategy? If not — it’s time to take a step back and consider the implications of AI-assisted search for your content’s organic reach. Read on to uncover possible impacts and how to rank in an SGE world.
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By
Tania Brown
With their unique goals and challenges, nonprofits stand to gain significantly from a tailored SEO strategy. Unlike traditional businesses, nonprofits aren't just selling a product or service; they're promoting a cause, seeking donations, and recruiting volunteers. This mission-driven approach necessitates a different SEO strategy, one that emphasizes brand awareness and engagement over straightforward sales.
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By
Houston Barnett-Gearhart
