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Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.
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Editor's Picks
Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what...
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...
Content Advice
Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!
Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.
You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.
Technical SEO
Are technical SEO issues keeping your products from appearing in search results? Now is the time to tackle crawling, indexing, and schema issues so you can increase your organic traffic and make more sales.
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Reporting and Metrics
Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...
Search engines aren’t penalizing AI content; they’re penalizing bad content, regardless of who (or what) wrote it. The brands that thrive will be the ones that connect the dots between AI efficiency, human creativity, and audience value.
See how we translate our expertise into execution.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
All Resources
Ranking well in Google search engine results pages can help you better connect with local patients and showcase your expertise in your community. Here’s what you need to know about SEO for doctors and how to get started.
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By
Houston Barnett-Gearhart
Whether you’re just getting started on Google Business Profile or need to update your profile to reflect your new locations, our easy guide to adding multiple locations to Google My Business simplifies the process.
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By
Houston Barnett-Gearhart
Toxic backlinks can impede your SEO progress and keep you from reaching your ranking and organic traffic goals. Keep an eye on your backlink profile and disavow toxic backlinks to protect your search visibility. Here’s how.
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By
Houston Barnett-Gearhart
Content is the key to search visibility. But with E-E-A-T and YMYL considerations, ranking for legal content can be tough. Here’s what you need to know about legal content writing and how to pen pieces that stand above the rest.
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By
Tania Brown
When running a search, there’s a 65% chance the query will generate a People Also Ask box. This Google search engine results page (SERP) feature can increase your search visibility and help you build brand awareness. Keep reading to learn how to get featured in a People Also Ask box!
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By
Houston Barnett-Gearhart
SEO for financial services isn't just about gaining higher rankings on search engines; it's about establishing trust, credibility, and visibility in a highly competitive and regulated market. Learn how SEO can transform how businesses in the financial services industry reach and engage their target audience.
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By
Houston Barnett-Gearhart
To better optimize your web pages, focus on keyword themes rather than a single keyword. Sound like too much work? Trust me — the benefits are worth it! Learn what keyword themes are, why you should integrate them into your search engine optimization strategy, and how to find a keyword theme below.
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By
Houston Barnett-Gearhart
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues that may be hindering your search visibility. Here’s how to address those indexing errors.
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By
Alyssa Bailey
Not sure which marketing attribution models can provide insight into how effective your SEO strategy is? Learn how to assign credit for different actions to get a better view of the ways your marketing efforts are driving conversions below.
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By
Houston Barnett-Gearhart
The March core and spam updates are rolling out — need help finding the signal in the noise? Here's my short take on these updates as an SEO actively responsible for ensuring the organic performance of hundreds of customers.
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By
Houston Barnett-Gearhart
