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Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.
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Editor's Picks
Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what...
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...
Content Advice
Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!
Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.
You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.
Technical SEO
Are technical SEO issues keeping your products from appearing in search results? Now is the time to tackle crawling, indexing, and schema issues so you can increase your organic traffic and make more sales.
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Reporting and Metrics
Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...
Search engines aren’t penalizing AI content; they’re penalizing bad content, regardless of who (or what) wrote it. The brands that thrive will be the ones that connect the dots between AI efficiency, human creativity, and audience value.
See how we translate our expertise into execution.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
All Resources
If you want to increase brand awareness and make it easier for customers to find you, you need to create content that ranks well. Follow these SEO writing steps to create pieces your target audience actually wants to read — and Google ranks on page one.
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By
Tania Brown
The end of third-party cookies is slated for 2024. Prepare your digital marketing strategy for a cookieless world — focus your efforts on search engine optimization.
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By
Christina DiSomma
Are you googling your pages only to find they aren’t appearing in search? Concerned about your low organic traffic? You aren’t alone — plenty of business owners find themselves failing to rank for coveted keywords. If you’re ready to take your place at the top of SERPs, read on.
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By
Houston Barnett-Gearhart
Relying on third-party cookie data? Now’s the time to seek out and test alternative marketing channels to prepare for the death of the cookie.
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By
Christina DiSomma
The best SEO metrics draw a straight line between your objectives and desired outcomes. Learn how to measure SEO using the performance indicators that speak directly to your goals.
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By
Houston Barnett-Gearhart
Ready to improve your WordPress site’s performance? These plug-ins can help you implement and update SEO metadata, tackle technical issues, improve internal linking, and more. Check them out and install your favorites to give your SEO a boost.
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By
Houston Barnett-Gearhart
Do you have the helpful content system blues? If your site has taken a nosedive in SERPs following a helpful content system update, put the harmonica away and get ready to reclaim your rankings. Read on for insights into recovering from the helpful content system and how to create content Google wants to rank.
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By
Tania Brown
Google has become everything from our yellow pages to our shopping mall and our library. In fact, in 2022 87% of Americans used Google to look up local businesses.
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By
Houston Barnett-Gearhart
Want to track site users across domains? Our easy video guide walks you through enabling cross-domain tracking on Google Analytics 4.
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By
Houston Barnett-Gearhart
View your Google Ads and Google Merchant Center data in Google Analytics 4. When you link your Google accounts, you get more reports in one place.
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By
Houston Barnett-Gearhart
