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Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.
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Editor's Picks
Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what...
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...
Content Advice
Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!
Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.
You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.
Technical SEO
Are technical SEO issues keeping your products from appearing in search results? Now is the time to tackle crawling, indexing, and schema issues so you can increase your organic traffic and make more sales.
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Reporting and Metrics
Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...
Search engines aren’t penalizing AI content; they’re penalizing bad content, regardless of who (or what) wrote it. The brands that thrive will be the ones that connect the dots between AI efficiency, human creativity, and audience value.
See how we translate our expertise into execution.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
All Resources
Getting started with Google Analytics is simple. Watch our video to learn how to set up a property and start tracking important metrics today.
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By
Houston Barnett-Gearhart
If you’re enlisting help to boost your SEO, one of the first things you’ll want to do is add a new user to your Google Analytics account. Here’s how to do it in eight simple steps.
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By
Houston Barnett-Gearhart
If you’re trying to improve your local SEO, you’ve probably been told you need more local citations. Not sure what they are, why they matter, or how to get them? Get your questions answered below!
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By
Houston Barnett-Gearhart
Get to the bottom of the .com vs .net SEO debate so you can make the best decision for your business. Keep reading to learn more!
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By
Houston Barnett-Gearhart
Unlock audience insights with two free Google tools: Google Analytics and Google Trends. Here's how to use both to start gathering intelligence today.
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By
Houston Barnett-Gearhart
Lackluster traffic have you down? If you have the “Why is no one visiting my site?” blues — this post is your panacea. Read on to uncover different ways to increase web traffic and start implementing your favorites today!
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By
Houston Barnett-Gearhart
Looking to spend less time on menial tasks so you can invest more hours into analysis and learning? SEO automation helps you do just that. And chances are, you’re already using it.
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By
Houston Barnett-Gearhart
Link building is crucial for off-page SEO. If you’re looking to improve your rankings or domain authority, start by establishing a white-hat link-building strategy.
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By
Houston Barnett-Gearhart
Unlock the power of conversion rate optimization with the comprehensive LIFT Model. Elevate your online success by strategically enhancing six key conversion factors: value proposition, relevance, clarity, anxiety, distraction, and urgency. Here’s how.
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By
Tania Brown
Lagging page load times can repel site visitors and cause ranking drops. Here's how to investigate potential page speed with two free Google tools.
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By
Houston Barnett-Gearhart
