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Use our tips and insights to excel.
Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.
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Editor's Picks
Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what...
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...
Content Advice
Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!
Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.
You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.
Technical SEO
Are technical SEO issues keeping your products from appearing in search results? Now is the time to tackle crawling, indexing, and schema issues so you can increase your organic traffic and make more sales.
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Reporting and Metrics
Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...
Search engines aren’t penalizing AI content; they’re penalizing bad content, regardless of who (or what) wrote it. The brands that thrive will be the ones that connect the dots between AI efficiency, human creativity, and audience value.
See how we translate our expertise into execution.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
All Resources
Have you ever wondered which SEO Chrome extensions the SEO pros depend on? Read on for a curated list of the must-have tools our team uses every day.
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By
Houston Barnett-Gearhart
Not sure whether a semantic SEO strategy is the right fit for your business? Worried about how semantic search may impact your site’s visibility? Learn why more organizations use semantic SEO to connect with their target audience.
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By
Houston Barnett-Gearhart
Why is SEO important? Well, if you found this article via a search, then you may have an inkling as to why. SEO connects you with people who are looking for what you’re offering, whether that’s information, services, or products.
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By
Houston Barnett-Gearhart
Are you serving up dead ends to site visitors? And will it impact your search rankings? If you’re concerned about pages returning a 404 error code, here’s what you need to know.
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By
Houston Barnett-Gearhart
SEO tactics can vary by industry — especially when challenges require creativity. If you’re finding your SEO strategy has fallen flat because of high keyword competition, content saturation, or other hurdles, try revitalizing it with some of the fixes below.
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By
Houston Barnett-Gearhart
Learn more about your search performance with Google Search Console and leverage key insights to improve your SEO strategy and increase your visibility.
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By
Houston Barnett-Gearhart
Local SEO is a powerful tool that can help your dispensary stand out in a crowded market. By leveraging these five local SEO strategies, you can enhance your online visibility, attract more customers, and grow your business.
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By
Houston Barnett-Gearhart
If you want to create SEO-friendly content, you need to invest in keyword research before you start writing. In this guide, I’ll explain why keyword research is so crucial and walk you through the process.
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By
Houston Barnett-Gearhart
Backlinks monitoring can help you assess the quality and effectiveness of your link building campaigns. Learn why an SEO backlink analysis is part of a comprehensive SEO strategy and which SEO tools you can use to monitor your referring domains and link building campaign.
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By
Houston Barnett-Gearhart
Monitoring the effectiveness of your SEO activities is critical for iterating a successful strategy. But how do you know what to measure? Here are 14 important SEO KPIs you should keep an eye on. Pinpoint the ones that matter the most to your business and benchmark them today!
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By
Houston Barnett-Gearhart
