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Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.
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Editor's Picks
Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what...
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...
Content Advice
Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!
Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.
You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.
Technical SEO
Are technical SEO issues keeping your products from appearing in search results? Now is the time to tackle crawling, indexing, and schema issues so you can increase your organic traffic and make more sales.
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Reporting and Metrics
Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...
Search engines aren’t penalizing AI content; they’re penalizing bad content, regardless of who (or what) wrote it. The brands that thrive will be the ones that connect the dots between AI efficiency, human creativity, and audience value.
See how we translate our expertise into execution.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
All Resources
If you want to collect valuable data using Google Analytics 4, you first need to set up a data stream. Watch to learn how.
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By
Houston Barnett-Gearhart
JavaScript can enhance your user experience — but you need to implement it in a way that won’t affect Google’s ability to index your site. Otherwise, the JS elements that make your site attractive and easy to use could lead to poor rankings. Pay attention to the following to safeguard your SEO.
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By
Houston Barnett-Gearhart
Growth is critical for maintaining a business — regardless of industry. But with more dispensaries opening up, it’s even more important for cannabis companies. Building awareness and driving more people to your website can help you increase your customer base. Not sure where to get started? Read on!
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By
Tania Brown
If you think you need to choose between creating high-quality content and search-optimized content — think again. When you fuel your content marketing strategy with SEO, you extend the reach of everything you publish. Here’s how to integrate an SEO strategy with your content marketing plan — for an outsized impact on your business goals.
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By
Jill Maldonado
Need to connect with new customers and stay compliant? Investing in SEO can help you do both.
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By
Tania Brown
Compliance is an outsized concern for cannabis dispensaries. Failing to comply with state or provincial regulations can lead to large fines or revocation of your license. Rather than jeopardizing your future to drive sales now, establish a compliant dispensary digital marketing campaign to power sustainable growth. Here’s how.
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By
Christina DiSomma
The hub and spoke content model provides an organizational structure to help mold your content creation and help you publish related pieces. If your current content isn’t yielding results, switching to a hub and spoke model may put you back on track to secure Google’s top spots. Keep reading to learn more about this strategy.
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By
Tania Brown
An SEO competitor analysis can help you pinpoint valuable keywords so you can increase your visibility in Google search results. Learn how to find competitor keywords so you can create more traffic-driving content.
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By
Houston Barnett-Gearhart
Want your website to have global visibility? Focus on international SEO elements like hreflang and x-default. Here’s what you need to know to help search engines surface the right web pages in the right countries.
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By
Sean Maloney-Mattheisen
You can publish new content every day — and it may never rank on Google. If you want to increase your chances of reaching new potential customers with your blog posts, you need to optimize it. Dive into this SEO content optimization guide for actionable insights to improve your rankability.
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By
Tania Brown
