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Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.
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Editor's Picks
Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what...
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...
Content Advice
Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!
Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.
You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.
Technical SEO
Are technical SEO issues keeping your products from appearing in search results? Now is the time to tackle crawling, indexing, and schema issues so you can increase your organic traffic and make more sales.
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Reporting and Metrics
Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...
Search engines aren’t penalizing AI content; they’re penalizing bad content, regardless of who (or what) wrote it. The brands that thrive will be the ones that connect the dots between AI efficiency, human creativity, and audience value.
See how we translate our expertise into execution.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
All Resources
Put yourself in your client’s shoes: What do you do if you want to buy or sell a home? You go online. So if that’s a seller or buyer’s first step, you need to make it easier for them to find you. In this article, I’ll share the value of SEO for real estate agencies and realtors and provide tips on how to implement SEO best practices to increase your chances of getting found online.
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By
Houston Barnett-Gearhart
Did you know SEO covers more than just what’s on your website? To truly improve your search visibility and appear higher in search results, you need to focus on off-page SEO as well. Read on to learn the critical components of this key strategy.
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By
Houston Barnett-Gearhart
Want your website to be a go-to source for your audience? Struggling to get your pages to rank higher in search results? Building topical authority could be the answer. Below, I share how to build topical authority on your website so you can improve your search visibility.
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By
Houston Barnett-Gearhart
Failing to see the benefits of your ecommerce content marketing strategy? Neglecting SEO could be the culprit. Without a strong SEO foundation, potential customers may overlook your content, leading to missed opportunities for sales and growth. In this article, I'll highlight some essential SEO strategies for ecommerce content marketing so you can improve your website's search rankings, reach more customers, and drive more traffic and sales.
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By
Tania Brown
Looking for an opportunity to write a guest blog post? Read this before reaching out to blog owners to see if they'll let you post a guest article and save yourself some time — and possibly some disappointment.
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By
Tania Brown
Want to identify top converting searches? Finding high-converting keywords can help you reach your target audience right when they’re ready to schedule a demo, sign up for your newsletter, or make a purchase. Learn how to suss out these valuable keywords and create useful content to move your site visitors through the sales funnel.
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By
Sean Maloney-Mattheisen
Not sure whether you qualify as a "Your Money or Your Life" website? Need to make sure you follow YMYL guidelines? In this article, I’ll decode the guidelines for creating a successful YMYL website that resonates with your audience and ranks well on Google.
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By
Houston Barnett-Gearhart
The more visitors you get to your political campaign website, the better, right? To maximize your visibility, make sure your political digital marketing strategy includes search engine optimization (SEO). Political campaign SEO can increase site traffic by helping you appear in the searches that resonate most with your constituents. Learn more below.
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By
Houston Barnett-Gearhart
Are you tired of seeing your website buried in search engine rankings? Do you feel like you’re constantly chasing the competition but never quite catching up? The solution may be simpler than you think: Produce fresh content.
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By
Houston Barnett-Gearhart
Local SEO makes it easier for potential customers to find you — right when they need your services or products most. But it’s not as simple as just putting your city name on your website. Here’s what you need to know about local SEO for your small business.
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By
Houston Barnett-Gearhart
