Expand Your Knowledge
Use our tips and insights to excel.
Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.
Looking for something specific?
Editor's Picks
Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what...
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...
Content Advice
Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!
Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.
You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.
Technical SEO
Are technical SEO issues keeping your products from appearing in search results? Now is the time to tackle crawling, indexing, and schema issues so you can increase your organic traffic and make more sales.
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Reporting and Metrics
Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...
Search engines aren’t penalizing AI content; they’re penalizing bad content, regardless of who (or what) wrote it. The brands that thrive will be the ones that connect the dots between AI efficiency, human creativity, and audience value.
See how we translate our expertise into execution.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
All Resources
Are you struggling to get your website noticed by search engines? Do you want to boost your website traffic and increase your search engine rankings? If your answer is yes, then you need to implement an effective keyword strategy.
-
By
Jack White
Failing to see traction with your blog posts? Are your important pages hibernating on page 2 of search results? Lack of organic traffic and poor rankings could be a result of one of these 10 common SEO mistakes — but don’t worry. Our tips will help you recalibrate your content so you can improve your chances of ranking well.
-
By
Tania Brown
Unsure whether to invest in video creation? Feel like your videos are gathering dust in YouTube’s basement? Video SEO optimization is the production assistant that'll increase the chances of your video getting in front of the right eyeballs. So before hitting record or yelling ‘cut’ on your video production strategy, check out my top tips for YouTube SEO.
-
By
Houston Barnett-Gearhart
Ever have a page rank on page one and then completely drop off search results only to show back up again in a week or two? SERP volatility can leave even experienced SEOs scratching their heads. Read on to learn why it happens and what you can do to identify it.
-
By
Houston Barnett-Gearhart
Small businesses can thrive online with a proactive approach to SEO. But how can you measure your progress? Using these free SEO tools for small businesses will help you monitor your improvements and stay ahead of the competition.
-
By
Houston Barnett-Gearhart
The release of ChatGPT in November 2022 has had marketers abuzz. Will ChatGPT make human writers redundant? Will it eradicate the need for editors? Will it lead to pages and pages of dull, identical content? Here’s what you need to know about how to strategically use ChatGPT to create compelling SEO content your customers will love.
-
By
Tania Brown
Using a brief as part of your content creation process allows you to provide guidelines and support your writers so they can consistently write quality pieces. Below, you’ll find a detailed explanation of what a content brief is, what you should include in one, and an easy-to-use template to help you create high-quality content.
-
By
Tania Brown
Keyword research forms the foundation of every SEO strategy, and keyword difficulty is an essential metric to help evaluate the best keywords to target for your website. Understanding how keyword difficulty works and how different keyword tools measure ranking competition is critical to using this metric to find the right keywords to optimize your content for search engines. Read on to learn more!
-
By
Houston Barnett-Gearhart
SEO Audit tools can help you gain insight into your website’s technical performance and search visibility so you can prioritize improvements and optimizations. Below, I share some of the most popular site audit tools and their pros and cons. Learn which tools offer free trials, check the most parameters, are entirely cloud-based, and more!
-
By
Houston Barnett-Gearhart
Are you offering the right content to your target audience? When you publish ToFu, MoFu, and BoFu SEO content, you can connect with your audience wherever they might be in the sales funnel. Learn how to find the perfect topics to start creating great content below!
-
By
Tania Brown
