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Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.
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Editor's Picks
Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what...
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...
Content Advice
Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!
Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.
You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.
Technical SEO
Are technical SEO issues keeping your products from appearing in search results? Now is the time to tackle crawling, indexing, and schema issues so you can increase your organic traffic and make more sales.
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Reporting and Metrics
Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...
Search engines aren’t penalizing AI content; they’re penalizing bad content, regardless of who (or what) wrote it. The brands that thrive will be the ones that connect the dots between AI efficiency, human creativity, and audience value.
See how we translate our expertise into execution.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
All Resources
You’ve probably heard a lot about domain authority, but maybe you’re not sure exactly what domain ranking is and how page authority compares to website domain authority. If you’re wondering why it matters for SEO, read on to learn more about DA Scores.
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By
Houston Barnett-Gearhart
Trying to snag a rich snippet for your video? Want to showcase your reviews on search engine results pages? Structured data gives Google the info it needs to showcase your web pages in SERPs — as long as it’s implemented correctly! Here’s how to identify potential schema problems in Google Search Console.
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By
Houston Barnett-Gearhart
Have you been notified your Google Business Profile (GBP) has been suspended? If potential customers can’t find your info via your Google My Business listing, they’ll take their business elsewhere. Uncover why your profile has been suspended and learn how to fix it below.
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By
Houston Barnett-Gearhart
Customizing your URLs and implementing a URL naming convention helps search engine bots and searchers better understand what your page is about. Improve your SERP click-throughs with our best practices for creating SEO-friendly URLs.
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By
Houston Barnett-Gearhart
Think Google can easily find any web page you publish? Think again. Internal linking makes crawling your website easier and showcases how your content fits together. Orphan pages — those with no incoming internal links — aren’t always discoverable. Here’s why.
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By
Sean Maloney-Mattheisen
Wondering what goes into a good meta description? Even though meta descriptions aren’t a direct ranking factor, a compelling rundown of what your page offers can inspire people to click through from search results. Keep reading to learn how to make a meta description that will boost your click-through rate (CTR).
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By
Jack White
Worried about your pages stalling out on search engine results pages (SERPs) and failing to climb in rank? Check their link velocity to make sure you’re securing enough backlinks to support your SEO goals.
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By
Houston Barnett-Gearhart
Is user-generated content spam jeopardizing your rankings in Google search results? If you’ve received manual actions or are concerned about spammy comments on blog posts or forums, read on to learn how to identify user-generated spam and the steps you can take to eradicate it.
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By
Tim Hein
Whether you’re choosing a content management system (CMS) for the first time or selecting a new CMS for an upcoming website migration, these CMS evaluation criteria will help you uncover the best solution for your website needs. Read on to learn about the different types of CMSs and our tips for how to choose a CMS.
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By
Tim Hein
In a word, yes. Although market pundits herald ad revenue for producing higher-than-anticipated Alphabet earnings in Q2, let's not overlook where the real value lies. Google Search brings in billions of visitors daily, but are ads the best way to garner attention?
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By
Laurel Stewart
